Opportunity
Since the pandemic, nonprofit organizations are holding more virtual peer-to-peer fundraising events.
TeamRaiser is Blackbaud’s core peer-to-peer event fundraising solution, processing over $8B in donations annually. There was a great opportunity to add value to the product by adding activity tracking capabilities so that event organizers could leverage activity data in their marketing and fundraising efforts.
Solution
Blackbaud acquired a mobile app called Kilter (later rebranded to Good Move), which had many of the desired activity tracking features. The next steps for the product teams was to integrate those activity tracking features into the administrative and fundraising experience on TeamRaiser, which is where I came in as a designer.